Dear Future Advertiser,

Thank you for considering The U.S. & International Archer magazine for your advertising needs, we would be pleased to serve you.

The focus of The U.S. & International Archer is to report on archery news. We cover U.S. and international archery tournament news, National Archery in the Schools Program news, New Archery Products, Archery Company Announcements, ‘How-To’ Articles that are beneficial to novice and expert archers alike, and occasionally we run interviews with top pro archers.

By advertising in The U.S. & International Archer magazine, you will reach thousands of archery minded individuals worldwide who are in need of your products. Your potential customers include members of the IFAA, FITA, NAA, NFAA, IBO, ASA and NASP.

Our readers are not only professional archers; many of them are the archers of tomorrow as well. We are currently donating complimentary one year subscriptions to anyone involved in the NASP. The program is growing rapidly. Our ability to donate subscriptions depends heavily on the generosity of our advertisers. Your ad in The U.S. & International Archer would not only receive more and more exposure as the NASP progresses, but your company would be helping to support the future of archery.

If you have any questions or would like a sample copy of the magazine, please feel free to contact me.

Thank You and Sincerely,

Arlyne Rhode

Publisher   

*In May of 2006, our subscriber base was 9,945 which has an estimated readership of 30,000.

1. Contracts must be bona fide and must specify a contract year and the number of insertions to be used. Two or more advertisers are not permitted to use space under the same contract.

2. The Publisher reserves the right to hold advertiser and/or its advertising agency jointly and severally liable for such monies as are due and payable to the Publisher.

3. All advertisements are accepted and published by the Publisher on the representation that the advertiser and/or advertising agency are properly authorized to publish the entire contents and subject matter thereof. It is understood that the advertiser and/or advertising agency will indemnify and save the Publisher harmless from and against any loss, expense or other liability resulting from any claims or suits for libel, violation of right of privacy, plagiarism, copyright infringement and any other claims or suits that may arise out of the publication of such advertisement.

4. The Publisher reserves the right at any time and for any reason to decline any advertising copy and to cease further publication of any advertising without rate penalty to the advertiser.

5. Agency discount 15% allowable only on press ready film if bill is paid within 30 days of billing date.

6. The Publisher shall in no event be liable for failure to publish advertising when specified by the advertiser, provided that if no advertising is published, any charges therefore received by the Publisher shall be refunded.

7. The Publisher's liability for any error shall not exceed the cost of the space occupied.

8. Cancellations will not be accepted after closing date and none may be considered executed unless acknowledged in writing by the Publisher.

9.  Positioning of ads is at the discretion of the Advertising Director.

10. All verbal instructions regarding contracts or insertions must be confirmed in writing.

11. Publisher accepts no liability for errors in key numbers or in the advertisers index.

12. Publisher will not be bound by conditions printed or appearing on order blanks or copy instructions which conflict with provisions of this rate card.

13. The word "advertisement" will be placed with copy which in the Publisher's opinion resembles editorial matter.

Credits and Rebates: Advertisers will be credited if within a twelve-month period from the date of first insertion they have used sufficient additional space to wan-ant them a lower rate than that at which they have been billed.

General Instructions: All advertisements are prepaid unless credit approval is obtained in advance of ad placement. The due date for open accounts is net 30 days following date of invoice. Any payments not received in U.S. Dollars drawn on a U.S. Bank will be charged a $25.00 exchange rate. Materials will be returned at the request of the customer only after the advertisement invoice has been paid or credit has been established. Magazine assumes no liability for lost or damaged ad materials. All material not called for after one year will be destroyed.

Rate Policy: Rates subject to change upon notice from Publisher. Advertising will be billed at rates then prevailing.

SPECIAL PROJECTS: Information and rates are available upon request for gatefolds, nonstandard unit sizes, special inks, inserts, insert cards, booklets and combination run multiple page units.

Inserts and insert cards must be accompanied by at least one full page of advertising.